WRITING

BRAND REPOSITION + WEB REDESIGN

ILIA BEAUTY

Content Strategist, Lead Copywriter

We created a new brand position and web content overhaul for ILIA, a contemporary organic beauty brand.

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HOLIDAY 2014

LULULEMON ATHLETICA

Lead Copywriter: Concept, Campaign, Video

What if you set aside your distractions and got connected to the ones you love? This time of year is not just about giving presents—it's about giving presence. #givepresence

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DESIGN SPOTLIGHT: BOCCI

HERSCHEL SUPPLY CO.

Editorial Writer

A concise review of Omer Arbel's career highlights with the Vancouver and Berlin-based design studio Bocci.

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THE ULTIMATE BRA GUIDE

LULULEMON ATHLETICA

Copywriter: Concept, Campaign, Experience 

We caught the lululemon guests' attention and developed an innovative digital experience from concept to production, featuring the world's most beautiful sports bras. 

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HOLIDAY 2015

LULULEMON ATHLETICA

Lead Copywriter: Concept, Campaign, Experience 

 To give their guests a "truly happy holidays," lululemon shared research-based activities on the science of happiness. 

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PANTS BY FIT

LULULEMON ATHLETICA

Copywriter: Concept, Campaign, Experience 

We created an interactive feature on lululemon.com showcasing and educating on the beautiful, functional silhouettes of lululemon's black stretchy pants. 

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PHOTOGRAPHY

content design & strategy

bikram yoga vancouver

Photographer, Content Strategist

So hot right now! I blame this hot yoga studio for opening my mind and pores to the world of yoga, preventative medicine, and beyond.

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ALLESIA'S APARTMENT

THE EVERYGIRL

Photographer, Photo Editor

Have a major lifestyle blog feature my photography? Check. Trust me, Allessia made it pretty easy for me.
 

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THE DESIRE MAP

danielle laporte

Photographer, Photo Editor

These photoshoots feature an inside look at the starter of fires herself... and a few of things she's been up to over the past few years.

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FOOD PHOTOGRAPHY

CHLOE'S COUNTERTOP

Photographer, Photo Editor

Working with living, organic food is a personal passion Chloe and I both share—supporting healthier lifestyles and a healthier planet.

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THE FIRST INSTALMENT

FARMACIE

Photographer, Photo Editor

Local food, long tables, and big hearts. This non-profit fundraiser was more beautiful that anyone could have imagined.

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PORTRAIT PHOTOGRAPHY

CHILDREN

Photographer, Photo Editor

I love to get to the heart of a child's energy and enthusiasm. I always say kids are my favourite thing to photograph because they're always amazed.

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