ABOUT
"If it's both terrifying and amazing, then you should definitely pursue it."
—Erada
Following a personal mission to elevate global well-being and happiness, I work as the voice of companies with messages worth spreading. With a decade of experience in brand creative and product design, I’ve recently started managing content designers to help create the conditions for others to scale their impact. Also, sometimes I take photos.
Clients
Tech
Facebook, Google, Intel, Meetup, Viome, Threads, IFFFT, Chan Zuckerberg Initiative, Study Table
Lifestyle
lululemon athletica, ILIA Beauty, Sephora, Viome, Finery (recently sold to Stitch Fix), Herschel Supply Co.
SERVICES
DESIGN STRATEGY
Design research, market research, competitive analysis, product strategy, user-experience testing, and prototyping
CONTENT DESIGN
UX writing, voice & tone frameworks, brand muses or personas, editorial programs, taxonomy, notifications, chatbot scripts
COPYWRITING & EDITING
Brand names and taglines, ad/social campaign concepts, video scripts, brand stories, seo, digitals ads, social media and editing
EDITORIAL WRITING & EDITING
Long-form writing and editing for lifestyle content focused on design, art, fashion, beauty, food, travel, or well-being
Jobs
content designer/CONTENT design Manager
Currently supporting Facebook App Foundation and Facebook Design System to build the future of the Facebook App.
METALAB
CONTENT Design LEAD
Content design strategy, brand and UX research for the startup clients like Viome, Threads, and Chan Zuckerberg Initiative.
MEETUP
CONTENT design
Content design strategy for the future of the Meetup platform and brand, as well as copywriting and editing for brand.
LULULEMON ATHLETICA
brand COPYWRITER/LEAD COPYWRITER
Created concepts and taglines for global campaigns to support retail and community initiatives. Mentored junior writers.
EDUCATION
PARSONS SCHOOL OF DESIGN | NEW YORK, NY | 2017
Masters of Science in STRATEGIC DESIGN ANd MANAGEMENT
Dove into design process, research, strategy, and management focused on the future of well-being. Ask me about it.
University of British Columbia, BA | Vancouver, BC | 2010
Major: Psychology, Minor: English Literature
Followed my passion for biopsychology, behavior and the written word.
TOOLS
Software
Figma, Sketch, Invision, Adobe Creative Suite, Google Drive, Workplace/Slack, Keynote, Squarespace, Microsoft Office, Skype, Mind Body Online
Online Channels
Pinterest, Instagram, Facebook, Twitter, Snapchat, LinkedIn, CMS Systems, Corporate Email Generators (Mail Chimp, Blue Hornet), Google Analytics
Specialized writing
Product UX, Social Media, SEO, SEM, Blogs, Sitemapping, Engagement (CTR/conversion/split testing), PPC Ads, Corporate Emails, Promoted Pins, Boosted Posts, Content Syndication, Google Website Optimizer/Optimizely
REVIEWS
Emma Worbeck, UX at Apple
"Alyson is an articulate, passionate writer with an entrepreneurial spirit and an eagerness to master her many abilities. In my time working with her, she consistently elevated the projects she was involved in, looking through a lens of innovation and possibility to create high-impact work. She is a creative, forthright individual who can be counted on to bring an interesting perspective and an infectious energy. It was a pleasure to manage Alyson and I wish her continued success in her career."
Marie GOSAL, DESIGN Director at METALAB
"Alyson has a rare breadth of creative skills and experiences ranging from copywriting, photography, content strategy, and conceptual thinking. Pair that with an unmatched curiosity and the result is a creative powerhouse. With every project at lululemon, I've seen Alyson passionately elevate the work. Equal parts keen and kind, she's the sort of mind you want on any team."
SAIRAH HEARN, GLOBAL SOCIAL MEDIA Manager at Lululemon Athletica
"I don't feel like the title Copywriter fully encompasses the value that Alyson brings to the table. She is invaluable in brainstorms, can see the bigger picture, and truly understands how people choose to engage with content and campaigns. I love working with Alyson for a few reasons—she's not afraid to push the boundaries or take risks, she appreciates the nuances in writing for different channels, and she has a great sense of humor (aka she laughs at my jokes). You want Alyson on your team because she is connected, compassionate, and forward thinking. "