Experience

Instagram
Content Design Manager•2021–Present
Currently supporting Instagram’s foundational design team including Instagram Design System, Notifications, Instagram.com, and BrandX.

Facebook
Content Design Manager•Content Designer, 2018–2021
Supported Facebook’s foundational design team including Facebook Design System, Search, Navigation, and design quality tooling.

Metalab
Content Design Lead, 2017–2018
Content design strategy, brand and UX research for the startup clients like Viome, Threads, and Chan Zuckerberg Initiative.

Meetup
Content Designer, 2016–2017
Content design strategy for the future of the Meetup platform, as well as copywriting and editing for a brand repositioning. 

Lululemon Athletica
Senior Brand Copywriter • Brand Copywriter, 2012–2016
Created concepts and taglines for global campaigns to support retail and community initiatives. Mentored junior writers.  

Education

Parsons School of Design, 2017
MSc in Strategic Design and Management
Dove into design process, research, strategy, and management focused on the future of well-being. Ask me about it.

University of British Columbia, 2010
Major: Psychology, Minor: English Literature
Followed my passion for biopsychology, behavior and the written word.

Tools

Software
Figma, Origami, Sketch, Invision, Adobe Creative Suite, Google Drive, Quip, Workplace/Slack, Squarespace, Microsoft Office, Skype, Mind Body Online

Specialized Writing Skills
Product UX, Social Media, SEO, SEM, Blogs, Sitemapping, A/B Testing, Tone Testing, PPC Ads, Corporate Emails, Promoted Pins, Boosted Posts, Content Syndication, Google Website Optimizer/Optimizely