Experience

Meta
Head of GenAI Content Design•2024–Present
Currently supporting the Generative AI design team including Meta AI, AI Social Experiences including AI Creation, and AI Foundations.

Instagram
Content Design Manager•2021–2024
Supported Instagram’s foundational design team including Instagram Growth, Instagram Design System, Notifications, Instagram.com, and Brand Experiences.

Facebook
Content Design Manager•Content Designer, 2018–2021
Supported Facebook’s foundational design team including Facebook Design System, Search, Navigation, and design quality tooling.

Metalab
Content Design Lead, 2017–2018
Content design strategy, brand and UX research for the startup clients like Viome, Threads, and Chan Zuckerberg Initiative.

Meetup
Content Designer, 2016–2017
Content design strategy for the future of the Meetup platform, as well as copywriting and editing for a brand repositioning. 

Lululemon Athletica
Senior Brand Copywriter • Brand Copywriter, 2012–2016
Created concepts and taglines for global campaigns to support retail and community initiatives. Mentored junior writers.  

Education

Parsons School of Design, 2017
MSc in Strategic Design and Management
Dove into design process, from research to strategy to design management, with a studio focus on the future of well-being.

University of British Columbia, 2010
Major: Psychology, Minor: English Literature
Followed a passion for the biological basis of learning, individual human behavior and the written word.