Experience

Google DeepMind
Sr Staff UX Designer•2025–Present
Newly supporting the Gemini app as a UX Design Lead on Growth.

Meta Superintelligence Labs
Director, Content Design•2024–2025
Led the Content Design organization shaping Meta’s AI strategy and experiences end-to-end across the company — from WhatsApp, Instagram and Facebook integrations to standalone assistant launches to brand architecture, core model UX, privacy & integrity standards, creator tools, and developer-facing products for Llama.

Instagram
Content Design Manager•2021–2024
Led Instagram’s foundational Content Design team including Instagram Growth, Instagram Design System, Notifications, Instagram.com, and Brand Experiences.

Facebook
Content Design Lead, 2018–2021
Led Facebook’s foundational Content Design team including Facebook Design System, Search, Navigation, and design quality tooling.

Metalab
Content Design Lead, 2017–2018
Drove content design strategy, brand and UX research for the startup clients like Viome, Threads, and Chan Zuckerberg Initiative.

Meetup
Content Designer, 2016–2017
Drove content design strategy for the future of the Meetup platform, as well as copywriting and editing for a brand repositioning. 

Lululemon Athletica
Senior Brand Copywriter, 2012–2016
Created concepts and taglines for global campaigns to support retail and community initiatives. Mentored junior writers.  

Freelance
Brand Copywriter, 2012–2018
Created campaign concepts, as well as product, social and editorial content to support major consumer products like ILIA Beauty, Herschel Supply Co. and more.

Education

Parsons School of Design, 2017
MSc in Strategic Design and Management
Dove into design process, from research to strategy to design management, with a studio focus on the future of well-being.

University of British Columbia, 2010
Major: Psychology, Minor: English Literature
Followed a passion for the biological basis of learning, individual human behavior and the written word.