lululemon athletica, ultimate bra guide

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Developing a comprehensive guide for the SS'14 bra assortment was one of my favourite projects of 2014. Not only did we get to play with some fun web design capabilities, we clearly educated on the support of each bra based on the activity preference of lululemon guests.

My Role: Concept and Copywriter
Art Direction/Graphic Design: Caitrin Wooton
Photography: Pat Young
Model: Cayley Alyssa

see the experience >

 hot, power or vinyasa flow – this sweat-wicking bra can handle it all

hot, power or vinyasa flow – this sweat-wicking bra can handle it all

 our classic bra layers invisibly under your favourite racerback

our classic bra layers invisibly under your favourite racerback

 keeps your ladies under wraps in yoga or cycling

keeps your ladies under wraps in yoga or cycling

 think running, cardio or gym classes – this multipurpose bra has got you covered

think running, cardio or gym classes – this multipurpose bra has got you covered

 seriously high support for hardcore sweat sessions

seriously high support for hardcore sweat sessions