lululemon athletica, ultimate bra guide
Developing a comprehensive guide for the SS'14 bra assortment was one of my favourite projects of 2014. Not only did we get to play with some fun web design capabilities, we clearly educated on the support of each bra based on the activity preference of lululemon guests.
My Role: Concept and Copywriter
Art Direction/Graphic Design: Caitrin Wooton
Photography: Pat Young
Model: Cayley Alyssa
hot, power or vinyasa flow – this sweat-wicking bra can handle it all
our classic bra layers invisibly under your favourite racerback
keeps your ladies under wraps in yoga or cycling
think running, cardio or gym classes – this multipurpose bra has got you covered
seriously high support for hardcore sweat sessions
