lululemon athletica, pants architecture

Let's get real – lululemon is known for their black stretchy pants so we knew we had to nail it. We developed an interactive feature that clearly educates on the silhouette variety, design and benefits without getting too granular and losing personality. I can't take credit for the cat – however, I did supply him. Meet Rumi (my little orange fuzzball) in tile three.

My Role: Concept and Copywriter
Art Direction/Graphic Design: Stephanie Chan
Photography: Pat Young
Model: Heather Mcewan