PRODUCT
UX + Brand stratEgy
FINERY
Content Strategy and UX Research Lead
Finery is a wardrobe management tool that helps us organize and style the clothes we already own.
UX + Brand stratEgy
Meetup
Content Strategy Lead
Meetup is the largest network of local communities that meet offline about their shared interests and passions.
UX + Brand stratEgy
VIOME
Content Strategy Lead
Viome offers wellness recommendations based on your gut microbiome health using artificial intelligence.
BRAND
BRAND REPOSITION + WEB REDESIGN
ILIA BEAUTY
Content Strategist, Lead Copywriter
We created a new brand position for ILIA, a contemporary organic beauty brand.
HOLIDAY 2014
LULULEMON ATHLETICA
Lead Copywriter: Concept, Campaign, Video
We created a holiday campaign about not just about giving presents—but giving presence.
DESIGN SPOTLIGHT: BOCCI
HERSCHEL SUPPLY CO.
Editorial Writer
A concise review of Omer Arbel's career highlights with the Vancouver and Berlin-based design studio Bocci.
THE ULTIMATE BRA GUIDE
LULULEMON ATHLETICA
Copywriter: Concept, Campaign, Experience
This was a special feature celebrating the world's most beautiful sports bras.
HOLIDAY 2015
LULULEMON ATHLETICA
Lead Copywriter: Concept, Campaign, Experience
To give lululemon guests a "truly happy holidays," we shared research-based activities on the science of happiness.
PANTS BY FIT
LULULEMON ATHLETICA
Copywriter: Concept, Campaign, Experience
To highlight the functional silhouettes of lululemon's pant line, we made an educational and interactive feature.
PHOTOGRAPHY
content design & strategy
bikram yoga vancouver
Photographer, Content Strategist
So hot right now! I blame this hot yoga studio for opening my mind and pores to the world of yoga, preventative medicine, and beyond.
ALLESIA'S APARTMENT
THE EVERYGIRL
Photographer, Photo Editor
Have a major lifestyle blog feature my photography? Check. Trust me, Allessia made it pretty easy for me.
THE DESIRE MAP
danielle laporte
Photographer, Photo Editor
These photoshoots feature an inside look at the starter of fires herself... and a few of things she's been up to over the past few years.
FOOD PHOTOGRAPHY
CHLOE'S COUNTERTOP
Photographer, Photo Editor
Working with living, organic food is a personal passion Chloe and I both share—supporting healthier lifestyles and a healthier planet.
THE FIRST INSTALMENT
FARMACIE
Photographer, Photo Editor
Local food, long tables, and big hearts. This non-profit fundraiser was more beautiful that anyone could have imagined.
PORTRAIT PHOTOGRAPHY
CHILDREN
Photographer, Photo Editor
I love to get to the heart of a child's energy and enthusiasm. I always say kids are my favourite thing to photograph because they're always amazed.