Product
I currently support a team of content designers who build Instagram Design System, Instagram notifications, emails and top-line communications, as well as Instagram.com and Instagram Brand Experiences.
I supported a team of 6 content designers who built Facebook Design System, Navigation, Search, the future vision for the Facebook app and design tooling and quality. As a horizontal team supporting four massive product orgs, we dabbled in everything from brand tone guidelines to ux content patterns that influenced the 2.9 billion people who use Facebook app. See why >
Finery
I helped turn the MVP of Finery into a product worthy of a sale to Stick Fix. Metalab was tasked with helping the modern urban woman manage the clothes she already has. It was a lot of fun. Case study >
Meetup
I helped reposition Meetup, the largest network of local communities that meet offline. We redesigned the entire onboarding and event search experience, and this work helped sell Meetup to WeWork in late 2017. Join Meetup >
Viome
I helped turn the MVP of Viome into an accessible tool for gut microbiome health. I partnered with their CEO and scientific board to make complex biological processes digestible (pun intended!) to that average millennial. Order your kit >
Brand
ILIA
We repositioned ILIA, a contemporary organic beauty brand on its way to the clean section of Sephora. I also rewrote all of their product descriptions in 2016. Shop ILIA >
Lululemon
I helped turn lululemon into the global brand it is today. Over the 4 years I worked on projects for the company, I created everything from global holiday campaigns like #givepresence to hangtags on new products.
Herschel
Orizon
Sometimes I work on exciting freelance projects to support ridiculously talented friends. One of the best product designers in the world, Orizon’s founder Aurélien Salomon, asked me to help create his agency’s site. Check it out >